Designing digital experiences that are as enjoyable as they look
In today’s competitive digital landscape, good design isn’t just a “nice to have” – it’s the difference between someone who enjoys your site and someone who becomes a loyal customer.
UI (User Interface) and UX (User Experience) design are the heart and soul of any digital product. From the look of your website to the feel of it, UI/UX determines whether users stay, engage and convert – or leave frustrated.
At Convertop, we create fluid, intuitive and visually striking digital experiences that don’t just grab attention – they deliver real results. Whether you’re building a new product from scratch or refining an existing interface, our UI/UX design services are built around your users, your business goals and your brand.
UI vs UX: What's the difference - and why you need both
You've probably heard the terms UI and UX used interchangeably — but they're not the same thing. At Convertop, we understand the difference and design with both in perfect balance.
Our web design process: from idea to launch
1
UI (User Interface) — What it looks like
The user interface is the visual layer of your digital product. It’s everything your user sees and interacts with:
Colors, typography, and spacing
Buttons, icons, and animations
Appearance, visual hierarchy, and responsiveness
Brand consistency across screens
In short: the user interface is the design.
A great user interface builds aesthetic trust—when users see a clean, modern, and beautiful interface, they’re more likely to trust your brand. But a nice look won’t save a product that’s hard to use.
2
UX (User Experience) — How it feels
UX goes further. It’s about the entire journey a user takes to complete a task:
Is navigation intuitive?
Can users quickly find what they need?
Do they understand what to do next?
Is the experience enjoyable, accessible, and efficient?
UX is rooted in psychology, structure, and empathy. It ensures that your digital product is not only usable, but also useful.
What you get:
UX-focused layout design
Optimized user paths
CTA placement strategy
3
What happens when UI/UX goes wrong?
Confused users = high bounce rates
Slow navigation = cart abandonment
Poor accessibility = loss of trust
Inconsistent design = brand damage
We solve all of this - by designing with the user at the center of every decision.
You will receive:
Fully responsive designs (desktop + mobile)
Moodboards and visual concepts
Interactive design mockups for feedback
4
UI + UX = Powerful Digital Experience
Here's the truth: A beautiful UI with a poor user experience is frustrating. A smart user experience with a bad user experience is uninspiring. But when the two come together? That's where the magic happens.
That's what we do at Convertop - we blend form and function, beauty and logic, emotion and strategy - into experiences that win hearts and convert leads.
Technologies we specialize in:
HTML5, CSS3, JavaScript
WordPress and Custom CMS
Webflow, Shopify, WooCommerce
API Integrations and Third-Party Tools
What makes a UI/UX design great?
Great UI/UX doesn’t happen by accident – it’s the result of research, intention, and iteration. At Convertop, we believe that outstanding digital design is built on six core principles:
1. Clarity above intelligence
Users shouldn't have to think to use your product. A great user interface/user experience eliminates hassle, avoids uncertainty, and communicates everything clearly:
Labels that make sense
Natural navigation
Interfaces that speak the user's language
Confused users don't convert - they leave. Clear design builds trust.
2. Consistency builds trust
From button styles to page layouts, consistency helps users feel oriented. It makes your digital product look professional, stable, and reliable.
We build consistent design systems that adapt to your brand - so whether it's page 1 or 100, the experience is unified.
3. Hierarchy and flow
A great user experience guides users through content and actions in the right order. Using spacing, color, and structure, we help your audience:
See what matters first
Follow a smooth path
Act with confidence
Good design answers the silent question: “What do I do next?”
4. Accessibility for all
A truly great product works for everyone. This includes users with:
Visual impairments (color contrast, font size)
Mobility issues (keyboard navigation)
Neurodiversity (reduced cognitive load)
We adhere to WCAG standards and believe that inclusive design is smart design - both ethically and strategically.
5. Emotional design
Design should do more than just function - it should make users feel something. That's why we include:
Micro-interactions for delight
Animations that guide, not distract
Images that inspire trust, excitement, or calm - depending on your brand
Because emotion drives decisions - especially online.
6. Tested, not assumed
We don't guess what users want. We test.
A/B testing on layouts
Heat maps and session recordings
User feedback and interviews
This helps us refine designs based on real behavior, not opinions.
In short:
What makes a UI/UX great?
Our UI/UX design process
From Discovery to Delight — Step by Step
At Convertop, we don’t just jump into design. We follow a structured, user-centric process that ensures every screen, every interaction, and every pixel has a purpose. Here’s how we do it:
1
Discovery and research
Before we open any design tools, we’ll dive deep into:
Business Objectives
User Personas
Market Competitors
Current User Journey
Analytics and Behavioral Data
We gather insights through stakeholder interviews, user surveys, and audits of existing products. This is where the real strategy begins.
Why it matters: Without understanding the why, there’s no way to design the how.
2
Information architecture and flows
We map how users navigate your product, from point of entry to conversion.
Sitemaps and app structures
User flows for each persona
Prioritized activity paths
Content hierarchy planning
This is the skeleton of the experience - the blueprint before the beauty.
3
Wireframes and prototyping
Low-fidelity wireframes allow us to focus on function over form.
Distraction-free layouts
Placement of calls to action, navigation, and content
Interactive prototypes for early feedback
We iterate quickly - collaborating with your team - before moving on to visual design.
4
Visual user interface design
Once the structure is solid, we create the look and feel:
Color palette, typography, and iconography
Visual hierarchy and brand consistency
Responsive design across devices
Motion design and microinteractions
This is where your product starts to come to life - in a beautiful way.
5
Transfer to Development
We don’t just “send files and wish you luck.” Our delivery includes:
Figma prototypes with specs
Design systems and style guides
Developer-ready resources
Close collaboration with your development team
We ensure the live product matches the design - pixel-perfect and ready for performance.
6
Post-launch optimization
The work doesn't end with launch. We help you:
Monitor user behavior
Test different UI designs
Track conversions
Continuously improve the experience
UI/UX is never "finished" - it's a living, constantly evolving element.
TL;DR — Why Convertop?
- Experienced design team
- Transparent and agile process
- Research-driven and goal-oriented
- Figma-based workflows, easy to develop
- Proven results with real companies
Let’s transform your vision into a digital experience that your users will love — and that your competitors will envy.
Imagine what we can do for you
Some ways we’ve made an impact
Here’s how Convertop’s UI/UX work has helped real companies achieve measurable growth: You’ve seen what’s possible when UI and UX are done right.
Now imagine what it would be like to work with a partner who:
Understands your vision
Respects your brand
Understands your users
Designs with results in mind
Let’s build something amazing together.
E-commerce (Romania)
Problem: High cart abandonment and low engagement on mobile. Solution: We restructured mobile navigation, simplified checkout flows, and redesigned product pages for clarity and emotional impact.
Results:
+38% increase in conversion rate
2x faster checkout
27% lower bounce rate on product pages
SaaS Integration Renewal (Germany)
Problem: Users were confused during the onboarding process and leaving before reaching their desired value. Solution: We reimagined the onboarding experience with a step-by-step guide, visual cues, and smart defaults.
Results:
45% drop in first-week churn rate
60% increase in activated accounts
5-star user feedback for ease of use
App redesign (Spain)
Problem: Poor reviews and low engagement due to a clunky, outdated user interface. Solution: We rebuilt the design system, redesigned the booking and messaging flows, and added delightful microinteractions.
Results:
App Store rating increased from 3.1 ⭐ to 4.7 ⭐
3x increase in daily active users
2.5x increase in bookings in 3 months
